Economic crisis of identity did not fall under the price of the three tips

First of all, the price does not take a sudden manner, but in the lower price before the first warm-up.
In order to increase the brand image of the inclusion of low-priced, brand image to avoid all of a sudden, great changes have taken place and unacceptable to consumers. Starbucks consumers from the past to break some stereotypes start brand. For example, the U.S. consumer is generally believed that Starbucks sold only high-end products, that is, sold more than 4 U.S. dollars per cup of coffee. In view of this situation, the guidance of the various branches of Starbucks on the coffee brewing division, told the guests take the initiative, the shop is actually an average price of drinks three U.S. dollars, and 90% of the drink prices are the following four U.S. dollars. In this way, when Starbucks launched low-priced consumer products will not be a surprise!

Secondly, through the introduction of new low-priced products to drive down prices, rather than the direct price of the original product.
According to the survey, the deterioration in economic circumstances, the enterprise if the price, 70% of the consumers that the brand will usually too high a price; 62% of consumers feel that the price of the product is about to expire or the backlog of. No price for the brand, 64% of consumers think that products must be very popular; the same 64% of consumers think that products have a very good value.
This tells us, if the direct price, unless it is to deal with inventory, or else consumers will doubt the value of products, which will inevitably affect the consumer's impression of the brand. Motorola V3 mobile phone fast early to spend a lot of price let consumers buy high-priced hurt deeply. The Starbucks is to avoid this situation, it is through the three states in the United States were 50 customers on track to record them at home and the details of the restaurant to eat breakfast, 3.95 U.S. dollars to develop a preferential Breakfast, consumers 1.2 U.S. dollars than the original savings.

Third, as far as possible to maintain the inherent consumers, follow them to change, rather than easy access to other market segments.
Brand enterprises fundamentally depends on the enterprises in which a group of consumers for services, when the enterprises to enter new market segments, they often mean an increase of new customers, which will enable customers to believe that his or is not the object of business services, corporate brand image and thus be blurred.
Therefore, in the case of financial crisis, Starbucks consumers through existing research, identify one of the most vulnerable to the impact of financial crisis, a change in consumer behavior and customer base. For example, Starbucks found that price-sensitive are only occasionally to a Starbucks consumer, the impact of the financial crisis, they may remove these consumer. Therefore, the Starbucks on the adoption of new low-priced products, as well as members of a discount the way to reduce consumer costs, and thus retain them as much as possible.

Standard & Poor's index plunged 1.37%

U.S. stocks opened lower today after all the way down, after both fell below -1%. The three major indexes closed slightly before the rebound, as of the close, the three major stock indexes mixed decline. Which Standard & Poor's index plunged 1.37 percent led by the three major indexes.

May ISM services sector index to 44.0, slightly lower than market expectations of 45.0, but better than the 43.7 percent in April. Although the index still shows that services in the shrinking, but the speed of contraction has slowed down for three consecutive months.

April factory orders increased 0.7 percent, an increase of 0.9 percent below expectations.

The latest data show that the job market remains weak, but also signs of a turn for the better. ADP employment report showed the number of unemployed in May to reach 532,000 people, only a little higher than expected.

As of the close, the Dow Jones Industrial Average fell 65.63 points to 8,675.24 points, or 0.75 percent, the Nasdaq composite index fell 10.88 points to 1,825.92 points, or 0.59 percent, the Standard & Poor's 500 Index dropped 12.98 points , to 931.76 points, or 1.37 percent.

Released yesterday by signing into house sales index push Tuesday S & P 500 closed at an important technical significance of the 200-day MA above.

Credit Suisse will be the end of the stock market strategist at S & P 500 target is expected to remain at 920 points value, but that is no longer the stock holdings, saying the recent significant increases in bond yields have reduced the investment value of the stock market.

Credit Suisse strategist, said bond yields rise on part of the economic recovery resulted in a threat to mortgage rates by 10 basis points each, down 1% on the price. They said that the reason why the bond market good investment because they believe the market value of investment has already begun.

10-year bond yields fell 4 basis points at 3.57 percent; the beginning of this year, slightly higher than the 2 percent rate of return. Bond yields and prices were the reverse movement.

Published today in overseas countries generally positive economic data, the Australian reported that the rate of economic growth than expected; the United Kingdom reported that service sector activity for 13 months the first time since expansion.

The U.S. dollar against both the yen and the euro exchange rate rose.

Toll Brothers (TOL) and Hovnanian Enterprises (HOV) are two real estate builders reported quarterly losses suffered. Toll loss of 83.2 million U.S. dollars company, Hovnanian loss 118.6 million U.S. dollars.

Aetna (AET) shares fell 9 percent, after the insurance company announced a lowered earnings in 2009.

Mining equipment maker Joy Global (JOYG) was up 6% pre-set, after the company announced that profit grew 67 percent year-on-year.

Overseas stock market Wednesday. Asian stock markets generally higher, China's stock market closed at a new high of 10 months; by promoting positive economic data, the Australian stock market rose 1.6%.

European stock markets in commodity futures and banking plate manufacturers plate performance, the pan-European Dow Jones Stoxx 600 Index fell 1.1%.

TARP to repay the financing help U.S. financial institutions

Federal Reserve Monday (June 1) that the 19 has just been completed for the pressure of the big banks to test the new requirements for these banks from the United States prior to the return of non-performing assets of the Ministry of Finance to obtain relief program (TARP) loan, you must first prove that their ability to issue additional common stock through a public fund-raising, and adequate capital adequacy ratio, and a number of conditions be approved.
The impact of this new requirement, two passed before the pressure test, was that there was no financing needs of financial institutions, announced that it would issue new shares immediately. The two institutions, including JPMorgan Chase Bank (hereinafter referred to JP Morgan Chase) and the United States credit card giant American Express Company (American Express).
This shows that the U.S. government for the United States for an early resumption of banking institutions can "free" will be the implementation of stringent requirements.
JP Morgan Chase announced that June 1, will be issued to a total value of five billion U.S. dollars of new shares, the United States is expected to be time to start June 2 pricing. JP Morgan before the end of June in the hope that the U.S. Treasury to pay off 25 billion U.S. dollars to repay the TARP, to restore not subject to government intervention in his capacity as an independent bank.
American Express also announced on the same day, will issue a total of 500 million U.S. dollars of new shares, 3.4 billion U.S. dollars for the return of the borrower of the TARP. Since then, Morgan Stanley on June 2 also announced the public offering of ordinary shares of 2.2 billion U.S. dollars.

How the selection of index funds

"Over" the need to
Sub-fund the cost of a one-time costs and continuing costs. Including the cost of continuing the Fund's management fees and custodian fees. 8 funds, Bo, when the cost of continuing the rich the highest, 1.18%; Cathay Pacific in Shanghai and Shenzhen CSI 300 and 300 sustained Jiashi the lowest cost, only 0.6%. Since the performance difference is very small, therefore the cost of investors in the rate of "over" is still very necessary. If as a long-term investment, the cost of continuity between the nuances that may ultimately lead to significant differences in income.
In addition to costs, the Fund's investments also include a one-time costs. Such as the adoption of open-end funds invest in a one-time costs including the purchase fee and redemption fee. 8 largest fund redemption rates were 0.5%, while the maximum application rates are 1.2% and 1.5% respectively.
Excellent back-end charges
8 funds, the South Shanghai and Shenzhen 300, 300 in Shanghai and Shenzhen Dacheng charges in addition to front-end also provides back-end charging systems. Front-end means that the application fee must be paid on application fees, application fees and the cost of back-end only when the payment of the redemption fund.
There are two major advantages of back-end charges: first, application rates will be held by the Fund with reduced growth time. Back-end funds holding more than a certain period of time fee, purchase costs can be completely exempt. Held by the Fund in Shanghai and Shenzhen 300 South for more than 5 years, 300 in Shanghai and Shenzhen Dacheng hold more than 3 years did not have the back-end fees; Second, if the asset value, even in the case of the same rate the back-end fees can also increase the revenue due to the purchase cost of fees and charges in the case of back-end can still generate revenue.
However, both cases the back-end fees without advantage: time is too short to hold, purchase, the number of large funds.
For long-term investors, the preferred choice of management fees and custodian fees lower the Fund; in investment, the direct comparison of sites and fund the purchase of the rate banks; in the same conditions, the choice of back-end fund fees.

How to choose a mortgage to save money

1. To avoid fixed-rate mortgage
Era has come to cut interest rates, the new process can choose a floating interest rate mortgages have a fixed loan for the buyers choose to switch to loans, deposit and loan interest rates can be reduced to solve the negative effects.
Recently, some banks have fixed interest rates for mortgages, and the duration of fixed-rate loans more than 1 year in the customers, to pay certain liquidated damages in the circumstances, may apply to do floating-rate mortgages. Fixed-rate loan in 5 years or more, are exempt from penalty.

2. The interest rate curve, start early repayment subtraction
For the next few years, the possibility exists to continue to cut interest rates, it is recommended to prepare ahead of time to slow down the pace of repayment of the women, if there is sufficient cash on hand to repay in advance, then might as well do something else more worthwhile investment, in many cases, "To search for more than 5% rate of return of investment channels is not too difficult." Do not see the news as soon cut interest rates to judge, we should wait before making a decision after a period of time.
Even in the era of interest rate increase from the fiscal point of view, also not in favor of "family home" for business loan repayment ahead of schedule because of family assets have a certain debt ratio will increase the liquidity of assets and value-added.

How to choose a way of mortgage repayment

Different banks have different mortgage products, mortgage women with emphasis on their repayment options and interest rates both ways, according to mortgage their monthly income of women, roughly divided into fixed and not fixed in two different cases, 5 types of mortgage repayment methods available for women to choose: for months, respectively (the matching principal and interest, equal the principal), bi-weekly for repayment free (according to bi-monthly, quarterly), a grace period of repayment, equal increments.
1. Matching principal and interest repayment on the Law
Fixed income and future income is expected to be steady growth in the mortgage women the option of equal monthly principal and interest on the repayment method, the fixed monthly payment for mortgage woman of the month the income and expenditure of reasonable scheduling, reasonable financial so that the future of the financial situation of the family at a glance; matching principal and interest repayment on the merits of the law are: the early repayment of the principal amount of more equal, but the latter can alleviate pressure and reduce the mortgage interest, as time goes by, more to the end section more easily, matching on repayment of principal and interest law can be handled by major banks.
2. Equal principal repayment method
Equal benefits principal repayment method is to facilitate the mortgage loan in advance of women, if the mortgage loan to buy a house in the early women are prepared to bring forward on loan, then the way the use of equal principal repayment will save a lot of interest, more cost-effective. Matching method using the principal repayment mortgage will not only ease the pressure on a woman, but also can be used to invest surplus funds of other products and create more wealth. If it is paid or the income of women a wide range of mortgages, it is recommended to repay the principal amount of the preferred method of matching, even if the simple interest on loans from the point of view, matching the principal repayment method is clearly superior to the matching principal and interest repayment method.
3. Fortnight for
For fixed-income and higher mortgage women who choose to bi-weekly payments for a more appropriate way, bi-weekly repayment for the benefits of the way to save time and interest, but the repayment of the corresponding pressure, because for quite Fortnight year 13 months to repay monthly.
4. Repayments free grace period to pay the debt, equal increments
If the initial income of less lending, but is expected to increase in future earnings, to choose the repayment method occur in equal increments. As for the fixed-income women home buyers, it is recommended that the free exercise of choice of repayment, equal increments, a grace period of repayment of these three methods.

How to let children learn to financial management from an early age

First, children from the primary stage of training with their own savings account. For him to open an account in the bank to require a greater expenditure of money from their accounts, so that the child will begin to pay attention to their own wealth. More can be used as initial accounting financial records, how much money is spent in the entertainment, to buy food and so on, grow up naturally different from the concept of consumption.

Second, when the children will do the arithmetic, the wish to let him train in the life of the case management concept. For example, from Tianjin to Beijing, may also choose to drive a train. However, 2 individuals, 3 or 4 individuals with personal travel, which one of the most cost-effective? Thinking exercises at the same time, have to pay tolls to drive and the car depreciation and maintenance, train relatively fast, comfortable, but may not be free and so convenient. This will allow the establishment of a child from a young age structure of a similar problem analysis and design of a comprehensive and systematic practice of the financial plan.

Third, when the 11,12-year-old children when their own pocket money can be used to make regularly scheduled investment fund. So that they begin to "investment" and preliminary understanding of the investment to stimulate their interest.

Fourth, when children go to university, the focus on training the scientific concept of financial management. Let the children know, what their future costs to be paid, such as study abroad, get married buy a house, and even old-age pension and other retirement. With these objectives, however, is bound to a different level of understanding.

Fifth. combat exercises. Can give a child money, let him be in the actual operation of the most valuable experience. In addition, adult children can participate in their own home real estate investment in Central Africa, such as how to select the properties for sale, arrange a bank loan to complete the transaction procedures, and monthly family income and expenditure and the value of real estate available. If at this stage to build up a wealth of experience, then no matter what the future work of the children will have the financial concept of future growth will certainly be helpful.