2009年5月25日星期一

Eight weapons shop operators

1. Conform to shop shopping
The shop, the shop is good or bad choices, you directly affect the future results of operations. So shop, the basic consideration is to be based on your type of trade, as well as the principle of selection of a suitable business location and shopping district. At the same time due to some objective reasons, may also be before the district for a certain industry, and now does not necessarily fit, and then the owner would have to consider a career change or as soon as possible, shop for.
2. Suitable for the target consumer groups
Shop before shopping for your customers select the age, income, sex, occupation, such as detailed market research, and then set up the basis of these findings and design principles of operation of the shop. For example, you open a women's clothing store, target customers may be housewives, career women may be, or it may be avant-garde girl style is certainly different from the shop.
3. To carry out effective publicity
Some shop owners, it sits there all day, such as door-to-door business, which is referred to as the "shopkeeper." In modern society, this awareness is very dangerous. We need to strengthen consumer advocacy, the desire among consumers to buy. Especially in the main street of shops, in the design must be attractive.
4. Storefront designed less around the
Environment and atmosphere of the shop is very important, and directly related to the consumer the impression of your shop is related to the operating results of your shop. Therefore, in design, it must be based on the characteristics of their products and target consumer groups, the design features. Special attention should be paid one-channel design, not to have too much room around, so that customers can inadvertently visited all goods. Where there is access, it is necessary to adopt an original approach to the design of things to attract customers, and favorable adverse change. In addition, the display of goods or the future of design, not to let the customer have a feeling there is an obstacle.
5. Effective display of goods
Display of goods is very crucial at a glance if customers can easily select, purchase convenient, virtually will promote sales. Therefore, display of goods to be properly classified, orderly arrangements and to facilitate the consumers to easily find the products you want.
6. To increase the customer shopping experience
No longer be satisfied with today's customers want to buy only the goods and they want to bring to enjoy the fun. Therefore, in the design of the shop, apart from considering their own format, size and customer class, factors such as product display, a service attitude, color and lighting should pay attention to decoration.
7. Focus on the sale of the efficiency of
Shops designed to take into account the efficiency of the promotion of the sale. From the reception to the consumer packaged goods, such as money collected, must give staff have the appropriate space to facilitate these movements can be rapid and effective manner. In addition, the goods must be complementary and the institutionalization of inventory.
8. Variability of decoration to
Most shops are almost all very solid construction, such as when the need for reform is very difficult. So shop equipment or structure designed to minimize changes in the election timely, high variability of the materials or design.